Strategies for Effective Patient Engagement

Somya Gulati
Tue 03 May 2016

Patient Engagement-09

Federal mandates, shifting payment models and consumer demands coupled with competition, brand loyalty and cultural digitalization are fueling disruptive change within the healthcare industry. Disruption of this magnitude has challenged the business of healthcare and demonstrated that the status quo in many healthcare areas is unsustainable, including patient engagement initiatives. If you don’t have a full-spectrum engagement strategy, it is time to seriously think about it. Patient engagement has emerged as an essential component of any healthcare organization’s strategy for survival in the era of value-based purchasing, care-based bundled payments and shared savings programs.

At the most basic level, patient engagement is involving patients in their own care. Why is so vital today? Because of the complexity of the healthcare system, patients struggle to understand basic health information and services. Patients may lack knowledge about their own health conditions or information about treatment options to make the best decisions about their care. This makes effective patient engagement even more necessary.

How Are You Improving Overall Patient Satisfaction And Patient Care Outcomes?

Find out how your patients want to connect with you

What kind of communication methods are you currently using to connect with your patients? How are your practice and staff equipped to engage patients? What methods are most favorable to your patients? Have you asked your patients how they want to receive information from you?

Be consistent with your communication outreach

Be sure to honor your patients preferred methods of contact and communication preferences. Tell them how you will be connecting with them in the future. Be consistent in your communication outreach moving forward.

The Value behind the Patient’s Voice

Make sure to ask questions from your patients because their feedback is valuable. Ask them questions about their experience with you to measure patient satisfaction and more.

Patient access to electronic health records

Giving patients access to their electronic health records improves the patient experience and encourages stronger patient engagement in care management.

Health coaches

Trained health coaches can provide support to patients over the phone, by mail, and online. Health coaches help patients gain the knowledge and skills to become engaged in their care and provide assistance in the decision making process.

To conclude, an effective patient engagement strategy should be a cornerstone of every healthcare organization’s strategic plan in 2016. Healthcare organizations cannot create engaged patients as a silo and without a strategic approach, and engagement is paramount to survival.

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