The dynamic of the relationship between a patient and physician is a very sacred one, everything begins with trust and runs if it continues both ways only.
The importance of spending time with a physician to discuss the episode is so crucial for the best care; everyone knows it, but it’s getting lost somewhere due to numerous reasons. It shouldn’t be that way! No one in the care team wants this to happen, and patients would definitely hope for this to not happen. But why is it happening then?
It’s not one individual’s fault really; still, healthcare changed to a complex version we are witnessing today
Physicians and care teams are overwhelmed today, and on top of that often they are ill-equipped to deal with the increasing workload. We all believe that we’ll have a better health care when providers are able to understand behaviors, social determinants and connect on a personal level. But we all know, most of the care teams lack the technology to support this which in turn have left time constraints.
Compensation is a major driver for care teams. This is a myth!
A major misconception among the organizations is that compensations drive care teams. It goes way beyond that. Instead, realigning resources to create a more connected and well-coordinated network within the organization has a tremendous potential to deliver great results.
There are multiple ways of engagement but you need to check for their adaptability and viability in your organization
The data-driven ecosystem can play an instrumental role here. Data can be that assistant to care teams which can not only reduce the time being spent on tedious manual work but also increase the efficiency of the care delivery.
Data can be an enabler when it comes to delivering near real-time insights, understanding the population, at the point of care decision making, coordinating care, and better financial and clinical outcomes.
In the current scenario, it is very important for a network to share back the feedbacks with physicians and engage with them properly. There are multiple channels for physician engagement namely:
It is important to figure out what is the scope of your physician engagement mechanism, which specific channel is adaptable in your health care setting and cost effectiveness of each channel get the desired return on investment.
What does a network leadership need to keep in mind?
In order to inculcate physician engagement mechanisms and understand how to deliver better Return On Investment with organization structure, leadership needs to focus on:
How to engage with quality gaps, coding gaps, etc. through multi-channel physician engagement?
Leadership needs to find out what type of gaps exist in their organization and how can they address them. There could be several gaps such as quality gaps, coding gaps, care gaps, etc. and each gap has to be addressed separately through a set strategy.
Figuring out the scope of your engagement channel and the Return on Investment associated with it.
Understanding the needs of the physicians is very crucial here. What is your physician most comfortable with? What will not only make their lives easier but also keep the process cost-efficient?
All channels have different scopes, associated cost, and adaptability. For instance, coding gaps have 50% acceptability in printout format whereas EMR view has 80% acceptability, but its cost is 4 times print! Thus, leadership needs to understand the adaptability and the associated Return on Investment.
Physicians will take you to the desired destination just assist them in the journey
Daily we are moving towards a more value-centric healthcare, but as we continue this journey, we need to be aware of the fact that there are always going to be challenges. Other industries like Automobile, IT, etc. embraced technology and have evolved with time. Healthcare is just around the corner of the same, but embracing it completely is yet to be done!
Technology can reduce the time required to understand the episodes, educate on the new norms, connect efficiently with patients, help spend more time with the patient instead of mandatory manual work, and a lot more. We just have to tap into that potential to leverage it to our advantage. We can improve what we can measure, and if we can measure the quality of care, then we can definitely improve on it.