Someone famously said, the best way to predict the future is to create it.
At Innovaccer, we dream of a different future, a future where machines will talk, a future where organizations will be organisms, and a future where life will be different - we will need a fundamentally easy way to embrace Big Data, we need the will, the vision, the leadership, and flamboyance to make Big Data accessible for everyone.
We started as a big data company, however in the last 12 months, we have embarked on an exciting journey to build next-generation of data and AI driven products and platforms for the healthcare industry specifically. We are building tools that will enable physicians and hospitals to be more efficient, while making data-driven decisions to improve patient health. By doing so, we hope to save millions of lives in the future and make this planet a healthier planet.
- As a Product Marketing Manager, you are responsible for making your products “fly-off the shelf.”
This role is not about doing demos or presenting product features (although these may
sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we
need to drive success in sales and marketing and to achieve results. You will be the product
evangelist and will play an integral role in organizing product launches.
You know our competitors like the back of your hand: what they do today and what they plan to
do in the future. You also know our buyers better than they know themselves, including how
they make their buying decisions. This isn’t guesswork. You back up strategic insights with
market evidence and then use that knowledge to drive the development of positioning and
messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive
demand. An attention to detail and eye for quality are critical to your success, along with an
ability to grasp and present our product’s value proposition in a way that resonates and clearly
articulates how we solve our buyers’ problems. You are obsessed with tracking performance and
have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and
sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when
to push back and when to dive in.
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Collaborate with product management and marketing communications to develop product
positioning and messaging that resonate with our target buyer personas.
Understand and document our buyer’s process, including where they get information, and the
who, what, when and why behind the decisions they make. Then drive changes to our sales and
marketing processes based on what you learn.
Develop a marketing plan for the products you support in conjunction with our marketing team,
including key activities and budgets to support the retention of existing customers and the
acquisition of new customers.
Assess the effectiveness of the marketing programs that support your products on an ongoing
basis, and report back to the business on required changes.
Plan the launches of net-new products and releases of existing products and manage the cross-
functional implementation of the plan.
Act as the primary thought leader for the products you support externally, including speaking
engagements and written works.
Understand and support our sales channels; train them on the problems we solve for our buyers
and users; develop internal tools and external collateral and teach them how and when to use it.
5+ years of product marketing experience with at least 2 years of experience in a market-facing
role (e.g. delivering presentations to customers and prospects, conducting competitor analysis
and market research)
- Comfortable using collaboration and CRM tools such as Slack and Salesforce.
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
- Bachelor’s degree in business or marketing; MBA preferred.
Innovaccer is a leading healthcare data platform company focused on delivering a more efficient and effective healthcare through the use of pioneering analytics and transparent, clean, and accurate data. Innovaccer’s aim is to simplify complex data from all points of care, streamline the information, and help organizations make powerful decisions and realize strategic goals based on key insights and predictions from their data. Its products have been deployed across more than 500 locations with over 10,000 providers leveraging it at institutions, governmental organizations, and several corporate enterprises such as Mercy ACO, StratiFi Health, Catalyst Health Network, Osler Health Network, and PHIX HIE. Innovaccer is based in San Francisco with offices around the United States and Asia.
How to apply: Drop us a line at TA@innovaccer.com