About the Webinar

Today’s healthcare consumers expect personalized, unified experiences similar to the business models of Netflix, Amazon, Uber, and other purely digital platforms. It’s critical for healthcare providers and payers to understand their consumers deeply and use those insights to provide a seamless and unified experience throughout their care journey.

This requires organizations to connect EHRs, consumer engagement systems, and other systems, including external third-party sources, to create a comprehensive, unified patient record. But, siloed IT systems remain one of healthcare’s biggest challenges. Disconnected data limits information accessibility, data uniformity, and interoperability among systems.

A new approach is the healthcare consumer engagement hub framework, which helps connect disparate HIT systems, ingest and normalize consumer data, create a unified patient record that provides longitudinal insights that enable a new era of consumer engagement. Armed with a 360-degree view of the patient, providers and other healthcare stakeholders can now engage patients effectively across the care continuum with personalized, connected, clinically-relevant healthcare solutions.

Join panelists Sri Bharadwaj, Vice President Digital Innovation and Applications, Franciscan Health Information Services; Ellary Rose, Director of Consumer Relationship Management Strategy for Healthcare and Life Sciences, Microsoft; and David Nace, M.D., Chief Medical Officer, Innovaccer; as they discuss how consumer engagement hubs help companies create the personalized experience that today’s healthcare consumers expect.

You will learn

  • How has the pandemic—and the subsequent proliferation of digital healthcare solutions—impacted the average healthcare consumer?
  • How are organizations responding to the rise of consumerism in healthcare, and how can they provide a connected patient experience?
  • What is a “consumer engagement hub?” Where does that idea come from, and how does it apply to healthcare?
  • How is the consumer engagement hub different from existing approaches to consumer engagement?
  • How does the healthcare consumer engagement hub architecture help address the challenges of siloed healthcare data and disconnected systems?
  • How does it empower patients with access, choice, and affordability to help achieve the quadruple aim?
  • Health equity and social determinants of health (SDoH) interventions are top priorities for healthcare leaders today. What role can healthcare consumer engagement hubs play to enable more equitable access to care?
  • The healthcare consumer engagement hub framework is a comprehensive blueprint for the future of healthcare, but is it too much of a lift for near-term results? Is there a way one can accelerate that transformation?
  • Transformation depends on culture and processes. What can organizations do to go beyond digital innovation to develop a robust data management and analytics culture to embrace this change?

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About the Webinar

Today’s healthcare consumers expect personalized, unified experiences similar to the business models of Netflix, Amazon, Uber, and other purely digital platforms. It’s critical for healthcare providers and payers to understand their consumers deeply and use those insights to provide a seamless and unified experience throughout their care journey.

This requires organizations to connect EHRs, consumer engagement systems, and other systems, including external third-party sources, to create a comprehensive, unified patient record. But, siloed IT systems remain one of healthcare’s biggest challenges. Disconnected data limits information accessibility, data uniformity, and interoperability among systems.

A new approach is the healthcare consumer engagement hub framework, which helps connect disparate HIT systems, ingest and normalize consumer data, create a unified patient record that provides longitudinal insights that enable a new era of consumer engagement. Armed with a 360-degree view of the patient, providers and other healthcare stakeholders can now engage patients effectively across the care continuum with personalized, connected, clinically-relevant healthcare solutions.

Join panelists Sri Bharadwaj, Vice President Digital Innovation and Applications, Franciscan Health Information Services; Ellary Rose, Director of Consumer Relationship Management Strategy for Healthcare and Life Sciences, Microsoft; and David Nace, M.D., Chief Medical Officer, Innovaccer; as they discuss how consumer engagement hubs help companies create the personalized experience that today’s healthcare consumers expect.

You will learn

  • How has the pandemic—and the subsequent proliferation of digital healthcare solutions—impacted the average healthcare consumer?
  • How are organizations responding to the rise of consumerism in healthcare, and how can they provide a connected patient experience?
  • What is a “consumer engagement hub?” Where does that idea come from, and how does it apply to healthcare?
  • How is the consumer engagement hub different from existing approaches to consumer engagement?
  • How does the healthcare consumer engagement hub architecture help address the challenges of siloed healthcare data and disconnected systems?
  • How does it empower patients with access, choice, and affordability to help achieve the quadruple aim?
  • Health equity and social determinants of health (SDoH) interventions are top priorities for healthcare leaders today. What role can healthcare consumer engagement hubs play to enable more equitable access to care?
  • The healthcare consumer engagement hub framework is a comprehensive blueprint for the future of healthcare, but is it too much of a lift for near-term results? Is there a way one can accelerate that transformation?
  • Transformation depends on culture and processes. What can organizations do to go beyond digital innovation to develop a robust data management and analytics culture to embrace this change?

About the Presenters

Sri Bharadwaj
Sri Bharadwaj
Vice President, Digital Innovation and Applications, Franciscan Health Information Services

Sriram Bharadwaj is vice president, digital innovation, Franciscan Alliance (an IDN with 14 hospitals in Indiana and Illinois). Prior to his current role, Sri was CISO, University of California, Irvine, Healthcare (UCI Health) and has over 25 years of information management systems experience in multiple industries including healthcare.Sri has held many leadership positions in provider organizations, health plans. Prior to his current work at UCI, Sri consulted with Integrated Delivery Network (IDNs) around ACO, HIE and clinical integration. Sri has expertise in applications development, enterprise-wide IT infrastructure and operations. Sri is well known for his process knowledge delivering performance improvements in multiple industries during his long tenure with Deloitte in various parts of the Americas, Asia Pacific, and EMEA region.Sri also has expertise building products for customers through his earlier involvement with SAP AG. Sri is a MS, CHCIO, CPHIMS, PMP, CISSP, Chartered Global Management Accountant (FCGMA) (U.K), and a Six Sigma Black Belt (ASQ).

Ellary Rose
Ellary Rose
Director of Consumer Relationship Management Strategy for Healthcare and Life Sciences, Microsoft

Ellary Rose Healthcare Global Black Belt for US, Canada and Latin America, Ellary leads strategy and provides subject matter expertise for Microsoft’s CRM, Dynamics 365, and low-code platform for the Americas. She works alongside the Microsoft Cloud for Healthcare product team to help align use cases that CRM is enabling in concert with the EMR including: physician referral and relationship management, post-acute care management, health at home, patient outreach, and patient service (call center). Previously Ellary was at Truven Health Analytics/IBM Watson Health working with hospitals and health systems to solve their most pressing challenges with clinical decision support, clinical & operational benchmarking, strategic planning, value-based care/bundled payment consulting, AI in medical imaging and outreach to close gaps in care. Having two parents as physicians, Ellary has seen significant change in the industry over the last three decades but none more substantial than the last 18 months. She is most passionate about helping clients create a new digital health and wellness ecosystem, transform the healthcare consumer’s experience, and reduce omnipresent clinician burnout.

David Nace MD
David Nace MD
Chief Medical Officer at Innovaccer, Former VP & CMO at Aetna, & Former VP at McKesson

Dr. David Nace is a physician executive with over 20 years of senior management experience in large healthcare systems, payer health plans, leading healthcare providers, and health information technology organizations. With his strong collaborative and cross-functional leadership skills, he has demonstrated excellence in business development, client relationships, communication and presentation skills, executive presence, and an ability to mentor, lead, and educate. Dr. Nace’s areas of interest include clinical integration, accountable and value-based care, patient-centered medical home, population health, and the application of technology in healthcare innovation. He is passionate about new models of care delivery, collaboration across markets and industries, disruptive innovation, and patient centered care.