Overview
A leading clinically integrated network providing care since 1998—consisting of more than 3,600 healthcare providers, more than 200,000 patients, and 36 hospitals—sought to gain new customers, close care gaps, and revive its declining service line revenue across multiple practices. The health network lost 14% of its revenue in one quarter due to growing competition in the region and needed to take action quickly.
Read this Case Study to learn about:
Curating patient-specific data for clinical as well as attitudinal segmentation.
Designing campaigns around individual patient journeys.
Executing omnichannel outreach tailored to individual patient preferences.
Tying campaigns to downstream encounters and revenue, to measure true campaign ROI.
Identifying strategic opportunities to boost service line revenue.
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