Virtual Roundtable Discussion on Marketing Budget Tug-of-War: Service Lines vs System
Nov 16, 2023 | 4:00 - 5:00 p.m. ET
We’d like to personally invite you to an exclusive VIP-only roundtable discussion with distinguished healthcare leaders. This discussion will focus on sharing experiences, insights, and methodologies on how to streamline healthcare marketing efforts, and utilise data and analytics to shape marketing strategies in order to drive growth.
Here are some of the topics we plan to pose to the roundtable for discussion
Assess the challenge of balancing marketing efforts between specific service lines and the overarching healthcare marketing strategy.
Examine how the absence of actionable insights complicates decision-making, potentially resulting in "Spray and Pray Marketing" and reliance on gut feelings for success.
Explore how data and analytics play a pivotal role in molding marketing strategies and determining budget allocations.
Meet Leading Healthcare Experts
David B. Nash, MD
Founding Dean Emeritus at Jefferson College of Population Health
Kanav Hasija
Cofounder and Chief Product Officer, Innovaccer
Patrick Knauer, MBA
Marketing Director, Banner Health
