Innovaccer Announces Acquisition of Cured, Ushering in a New Era of Patient Experience

Team Innovaccer
16 Jan 2024
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Innovaccer acquires leading digital marketing and customer relationship management (CRM) platform to transform the patient experience, succeed with value-based care, and accelerate growth.

SAN FRANCISCO, Calif. and BOULDER, Colo.—January 16, 2024Innovaccer Inc., today announced that it has acquired a 100% stake in Cured, a leading digital marketing and CRM platform for healthcare. This strategic move marks a significant milestone in Innovaccer’s commitment to revolutionize healthcare. With this transaction, Innovaccer will add over 20 health systems and digital health clients to the company’s current portfolio of over 95 customers.

The acquisition of Cured deepens Innovaccer’s commitment to delivering a market-leading Healthcare Experience Platform (HXP). Cured's expertise in patient and member outreach, engagement, and growth strategy paired with Innovaccer’s CRM capabilities will accelerate innovations that improve not only the patient experience but also the outcomes.

“This acquisition perfectly complements our forward strategy, which revolves around three central pillars: Value, transitioning from fee-for-service to value-based care; Experience, moving from encounter-based care to experience-driven care; and Productivity, shifting from burnout to AI-driven productivity,” said Abhinav Shashank, cofounder and CEO of Innovaccer. “We disrupted VBC by building a healthcare-specific data platform and ultimately leading the market in value-based care. We enhanced productivity by launching the largest AI healthcare solution suite, Sara. We were looking for companies who could help us enhance our Experience pillar’s focus on improving patient experiences. Cured was the perfect fit, with a team that shares our passion and innovative mindset and a compelling approach to disrupt healthcare CRM.”

Innovaccer is committed to ensuring a seamless transition for Cured and its team members. Current customers of Cured can expect uninterrupted service and support during this transition.

“There’s a natural synergy between our companies,” said Andrew Sawyer, CEO and cofounder of Cured. “With our library of over 80 curated, healthcare-specific journeys, and AI-enhanced propensity models, combined with Innovaccer’s Contact Center and industry-leading consumer data platform, we can really accelerate innovation to transform the patient experience—an area long overdue for improvement and lacking healthcare data and context by traditional CRMs and patient engagement solutions.”

Cured’s three cofounders—Andrew Sawyer, Ashmer Aslam, and Rohit Narayan—will assume leadership roles within Innovaccer and help drive the company’s healthcare CRM strategy.

About Cured

Cured, the leading digital marketing and CRM platform for healthcare, supports top healthcare organizations, like UCHealth, VCU Health, Sutter Health, HonorHealth, on a collective mission to bring care full circle. Cured’s solutions enable healthcare organizations to seamlessly engage with their customers to build unparalleled relationships throughout their care journey, ultimately improving patient outcomes and creating revenue for the healthcare organization. For more information, please visit

About Innovaccer

Innovaccer Inc. is the data platform that accelerates innovation. The Innovaccer platform unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, financial, operational, and experiential outcomes. Innovaccer’s EHR-agnostic solutions have been deployed across more than 1,600 hospitals and clinics in the US, enabling care delivery transformation for more than 96,000 clinicians, and helping providers work collaboratively with payers and life sciences companies. Innovaccer has helped its customers unify health records for more than 54 million people and generate over $1.5 billion in cumulative cost savings. The Innovaccer platform is the #1 rated Best-in-KLAS data and analytics platform by KLAS, and the #1 rated population health technology platform by Black Book. Learn more about the Healthcare Experience Platform.


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