Cured by Innovaccer Launches AI-Powered Healthcare Experience Platform (HXP) to Fuel Holistic Consumer Experience

Team Innovaccer
Mon 22 April 2024
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The unified platform empowers healthcare organizations to improve the consumer healthcare experience and drive revenue.

SAN FRANCISCO--(BUSINESS WIRE)--Cured by Innovaccer., announces the launch of the Healthcare Experience Platform (HXP)—a comprehensive solution powered by AI to ignite patient engagement and revenue growth. The announcement comes on the back of Innovaccer’s acquisition of Cured with the goal of collaborating to accelerate innovation for patient experiences and outcomes.

“As more entrants, like large retailers, enter healthcare, patients' expectations for how they want to interact with care have been redefined. It’s more important than ever for healthcare organizations to lean into personalized, digital strategies and deliver the experience consumers demand,” said Andrew Sawyer, Managing Director - Experience at Innovaccer. “HXP is the centralized platform to provide consumers with modern, digital experiences at every stage of the healthcare journey, driving improved care outcomes, reduced costs, and accelerated patient acquisition.”

The HXP incorporates comprehensive healthcare data, omnichannel communications, and robust analytics with AI to deliver a modern, data-driven consumer experience. The HXP includes the following capabilities:

  • The Consumer Data Platform (CDP) unifies first- and third-party data, including clinical, demographic, financial, and engagement data, to provide a holistic view for a targeted and personalized consumer experience
  • The platform’s Outreach solution, complete with 80+ pre-built patient journeys, helps guide patients seamlessly in their care journey through AI-powered multi-channel campaigns, ensuring an enhanced healthcare experience
  • The AI-powered Contact Center improves patient access and operational efficiency, ensuring an effective workflow for agents and care team members to proactively surface care gaps, driving higher conversion rates and satisfaction through automation, enabling rapid appointment scheduling and first-call resolutions
  • The Market Intelligence capabilities aid strategy and finance leaders in identifying growth opportunities, referral pattern optimization, and business performance insights to stay ahead of the competition, enabling data-driven decision-making that drives ROI
  • The platform’s AI-based machine learning Propensity Models precisely target patients with a high likelihood to consume types of care or services with digital content to improve conversion, ROI, and reputation.

“The HXP, with its enhanced capabilities, will help healthcare organizations deliver personalized, connected, and convenient healthcare experiences across the consumer journey,” said Abhinav Shashank, cofounder and CEO of Innovaccer. “Health systems across the country are leveraging HXP and its AI capabilities to deliver a differentiated and holistic consumer experience, enabling them to grow market share, create better outcomes, and attract more patients from their communities.”

Schedule a demo to see how you can unlock the power of Cured by Innovaccer's HXP.

Visit Cured by Innovaccer at booth #64 during the HMPS conference on April 17–19, 2024, to learn more about how HXP can empower your patient’s care journey.

About Innovaccer

Innovaccer is the data platform that accelerates care innovation through innovative AI technologies. Innovaccer’s AI-powered healthcare platform unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, financial, operational, and experiential outcomes. Innovaccer’s EHR-agnostic solutions have been deployed across more than 1,600 hospitals and clinics in the US, enabling care delivery transformation for more than 96,000 clinicians, and helping providers work collaboratively with payers and life sciences companies. Innovaccer has helped its customers unify health records for more than 54 million people and generate over $1.5 billion in cumulative cost savings. The Innovaccer platform is an industry-leading data and analytics platform, the Best in KLAS CRM solution, and the #1 rated population health technology platform by Black Book. For more information, please visit


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