When seeing our provider, how often have we felt like number 32 at the deli counter?
Customer relationship management (CRM) is used throughout healthcare, but the solutions are often limited by merchant-centric design, add-on solutions from EHRs lacking a 360-degree view of the patient, and a lack of data readiness to provide insights that inform better decisions and actions.
How does going beyond traditional CRM solutions to truly know patients as people, and respecting and responding to their role as consumers, influence the clinical, operational, and financial segments of a provider organization? And how will multiple sources of patient data be unlocked, integrated, and optimized to deliver a powerful and personalized health 1:1 journey?
Today’s show convenes an expert provider panel to answer those questions and more. With us is Alexa Warner, System Director of Consumer Marketing at Bon Secours Mercy Health; Ryan Nagdeman, Associate Vice President of Marketing for Rush University System for Health; and host Gary Druckenmiller, General Manager of Customer Relationships Management at Innovaccer.
And when you’re done listening to the show, take the CRM maturity assessment to see where your health organization stands.
Here’s what they discussed: