Today we're continuing our series on “Reinventing the Chief Marketing Officer,” with our very special guest, Timothy Brown, chief communications and marketing officer for Stony Brook Medicine in Stony Brook, New York. Stony Brook Medicine consists of four hospitals and an ambulatory network of 216 facilities, including the university's six health science colleges and programs in the New York region.
Timothy directs the marketing and communication programs that create a fusion of brand, image, clinical, and research accomplishments. He oversees media relations programs and internal communications for over 14,000 employees.
On today’s show, Timothy shares his ideas for advancing healthcare marketing through content, convenience, community outreach, and more. He discusses how healthcare marketing can evolve by using data to shape consumer journeys, how to keep pace with changing consumer expectations, competing with well-heeled competitors, and other lessons learned from his leadership roles at major academic medical centers.
Moderating today's show is Gary Druckenmiller Jr., general manager of CRM at Innovaccer. Some of the specific topics Gary and Timothy drill into are: