Today’s healthcare consumers expect personalized, unified experiences similar to the business models of Netflix, Amazon, Uber, and other purely digital platforms. It’s critical for healthcare providers and payers to understand their consumers deeply and use those insights to provide a seamless and unified experience throughout their care journey.

This requires organizations to connect EHRs, consumer engagement systems, and other systems, including external third-party sources, to create a comprehensive, unified patient record. But, siloed IT systems remain one of healthcare’s biggest challenges. Disconnected data limits information accessibility, data uniformity, and interoperability among systems.

A new approach is the healthcare consumer engagement hub framework, which helps connect disparate HIT systems, ingest and normalize consumer data, create a unified patient record that provides longitudinal insights that enable a new era of consumer engagement. Armed with a 360-degree view of the patient, providers and other healthcare stakeholders can now engage patients effectively across the care continuum with personalized, connected, clinically-relevant healthcare solutions.