The best and only way to articulate, personalize, and communicate an individual's precise health status is to talk with that person one-on-one, in every facet and action of their provider relationship.

From marketing to access to clinical to population health, a unified 1:1 consumer journey can ONLY be fully realized when data, process, content, and preference come together at the exact moment to deliver the experience consumers expect—one that is comparable to what they experience when they book a hotel room, buy a car, or simply make a dinner reservation.

Why can't it be that easy in healthcare? Jeff House, Vice President, Consumer Insights at Atrium Health, and Josh Schlaich, Director of Marketing at University of Utah Health, join Gary Druckenmiller Jr., General Manager, CRM at Innovaccer, to discuss the challenges, opportunities, and potential solutions to advance 1:1 initiatives