Reinventing the Role of Chief Marketing Officer

September 21, 2023, Thursday | 12 p.m - 1 p.m ET
About the Webinar

In healthcare, the acronym “CMO” most often refers to a Chief Medical Officer, and rightly so. But another variety of CMOs, the Chief Marketing Officer, is found in just about every industry—including healthcare. And today, the role of the healthcare CMO is evolving quickly.

In post-pandemic America, marketing and branding have taken on new meaning as hospitals, health systems, MCOs, ACOs, and insurers all seek to engage the consumer. For provider organizations, it’s not simply a matter of maintaining reputation and driving traffic through the door. Value-based care and the increasing focus on population health are influencing the messages that marketers must deliver.

When most folks think about marketing, advertising, and public relations are typically the disciplines that first come to mind. While these remain core elements of any marketing program, they are just a few of the tools in the modern healthcare CMO’s arsenal, which is increasingly omnichannel, data-driven, and needs to be hyper-personalized.

Tune into this webinar as host Gary Druckenmiller, Jr., Innovaccer’s general manager of CRM, speaks with special guest Dorie Klissas, chief marketing and communications officer at Hackensack Meridian Health on prescription for success for marketers.

In this webinar, you will learn
The inherent complexity of health systems’ brand messaging and the art of conveying the brand voice with omnichannel marketing

The role of the Chief Marketing Officer as the Chief Strategic Storyteller, and explore how marketing addresses health equity and social determinants

How you can use data to identify care gaps and opportunities for connection while data and analytics share the spotlight with creativity

The new realities of consumer engagement in healthcare and strategies to elevate the consumer growth story within the marketing mix

How you can navigate the challenge of managing diverse narratives across multiple channels and audiences to enhance personalization through hyper-localized messaging down to the level of ZIP-codes

Validating campaign effectiveness and ROI, and delving deeper into expanding the patient funnel to provide concierge healthcare while mapping the evolving patient journey

About the Presenters
Learn from the industry leading experts
Gary Druckenmiller, Jr.
General Manager, CRM at Innovaccer
Dorie Klissas
Chief Marketing and Communications Officer at Hackensack Meridian Health

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