In healthcare, the acronym “CMO” most often refers to a Chief Medical Officer, and rightly so. But another variety of CMOs, the Chief Marketing Officer, is found in just about every industry—including healthcare. And today, the role of the healthcare CMO is evolving quickly.
In post-pandemic America, marketing and branding have taken on new meaning as hospitals, health systems, MCOs, ACOs, and insurers all seek to engage the consumer. For provider organizations, it’s not simply a matter of maintaining reputation and driving traffic through the door. Value-based care and the increasing focus on population health are influencing the messages that marketers must deliver.
When most folks think about marketing, advertising, and public relations are typically the disciplines that first come to mind. While these remain core elements of any marketing program, they are just a few of the tools in the modern healthcare CMO’s arsenal, which is increasingly omnichannel, data-driven, and needs to be hyper-personalized.
Tune into this webinar as host Gary Druckenmiller, Jr., Innovaccer’s general manager of CRM, speaks with special guest Dorie Klissas, chief marketing and communications officer at Hackensack Meridian Health on prescription for success for marketers.