As many health systems are discovering too late, traditional CRM systems aren’t built to solve healthcare’s complex problems. They’re built to be sales-enabling tools that view the patient as a consumer transaction first and a “human on a care journey” second (if they view the consumer as a patient at all).

The landscape is staggered and health systems are looking at ways to close the patient experience gaps.

As such, they fail at the three critical goals of healthcare organizations: finding, keeping, and guiding patients for life, whether they’re in fee-for-service, value-based, or alternative population health and reimbursement models.

This white paper delves into how healthcare CRM systems can utilize a purpose-built solution that can provide a unified patient record to boost patient acquisition, enable clinically personalized patient journeys, enhance retention, improve the bottom line, and complete the puzzle.