Get an Assessment of
Your CRM Digital Maturity
CRM Digital Maturity
What data do you use to engage and communicate with consumers and/or patients?
AWe don't use any data to engage or communicate with consumers and/or patients.
BWe use media and third-party consumer data only.
CWe use media, third-party consumer, clinical and claims data.
DWe use media, third-party consumer, clinical and claims, population health, social determinants of health data, and more.
Do you personalize messaging and communications for every consumer/patient the same way, every time?
ANo, we don't personalize messaging and communications.
BWe personalize messaging and communications for marketing campaigns and consumer acquisition.
CWe personalize messaging and communications for marketing campaigns, consumer acquisition, patient onboarding and care coordination.
DWe personalize messaging and communications for marketing campaigns, consumer acquisition, patient onboarding, care coordination and value-based care wellness programs.
Have you mapped your consumer/patient journeys from the first point of contact through clinical outcome?
ANo, we have not mapped any consumer/patient-specific journeys.
BWe map consumer acquisition journeys only.
CWe map consumer acquisition and clinical journeys.
DWe map consumer acquisition, clinical, and retention journeys.
What metrics currently define your success?
AConsumer acquisition growth (ROI).
BConsumer acquisition growth (ROI) and network leakage (referrals).
CConsumer acquisition growth (ROI), network leakage (referrals) and health outcomes (re-admissions).
DConsumer acquisition growth (ROI), network leakage (referrals), health outcomes (re-admissions) and patient retention (loyalty).
Do you have a consumer-centric organizational engagement strategy?
ANo, we don't have a consumer-centric organizational strategy.
BWe have a consumer-centric strategy focused only on growth (acquisition).
CWe have a consumer-centric strategy focused on growth (acquisition) and clinical cost savings.
DWe have a consumer-centric strategy focused on growth (acquisition), clinical cost savings and loyalty for our most valuable patients (retention).
1 of 1