Join panelists Sri Bharadwaj, Vice President Digital Innovation and Applications, Franciscan Health Information Services; Ellary Rose, Director of Consumer Relationship Management Strategy for Healthcare and Life Sciences, Microsoft; and David Nace, M.D., Chief Medical Officer, Innovaccer; as they discuss how consumer engagement hubs help companies create the personalized experience that today’s healthcare consumers expect.
Today’s healthcare consumers expect personalized, unified experiences similar to the business models of Netflix, Amazon, Uber, and other purely digital platforms. It’s critical for healthcare providers and payers to understand their consumers deeply and use those insights to provide a seamless and unified experience throughout their care journey.
This requires organizations to connect EHRs, consumer engagement systems, and other systems, including external third-party sources, to create a comprehensive, unified patient record. But, siloed IT systems remain one of healthcare’s biggest challenges. Disconnected data limits information accessibility, data uniformity, and interoperability among systems.
A new approach is the healthcare consumer engagement hub framework, which helps connect disparate HIT systems, ingest and normalize consumer data, create a unified patient record that provides longitudinal insights that enable a new era of consumer engagement. Armed with a 360-degree view of the patient, providers and other healthcare stakeholders can now engage patients effectively across the care continuum with personalized, connected, clinically-relevant healthcare solutions.
The move to value-based care is not happening a year from now, or in a month, or even tomorrow. It’s happening as we speak. Why do I say that? An analysis from the Health Care Payment Learning & Action Network (HCP-LAN) in October 2018 revealed that <a href="https://hcp-lan...