The Evolution of the Chief Marketing Officer Role in Healthcare
December 14, 2023, Thursday, 12 p.m. - 1 p.m ET
About the Webinar
Following our informative webinar on Reinventing the Role of Chief Marketing Officer, join our leaders Gary Druckenmiller, Jr., Innovaccer's general manager of CRM, and Timothy Brown, Chief Communications and Marketing Officer for Stony Brook Medicine in Stony Brook, New York. They will delve deeper and provide insights into advancing healthcare marketing strategies while effectively navigating the ever-changing landscape of consumer expectations.
In this webinar, you will learn:
How the role of healthcare CMOs has changed since the pandemic—and why it continues to evolve
Developing a unified brand for the healthcare system and why it is important
How to use data and precision targeting to increase marketing return on investment
Methods Stony Brook is using or considering to drive consumer growth
Improving patient experience through digital tools and convenience
The appeal to consumers and the challenges faced by organizations with "open physician scheduling"
Managing patient journeys throughout the care continuum
About the Presenters
Learn from the industry leading experts
Gary Druckenmiller, Jr.
General Manager, CRM at Innovaccer
Timothy Brown
Chief Communications and Marketing Officer for Stony Brook Medicine
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