How a Leading CIN Leveraged Innovaccer’s Patient CRM Solution to Drive Patient Acquisition and Redefine its Market Engagement Strategy
A leading clinically integrated network providing care since 1998—consisting of more than 3,600 healthcare providers, more than 200,000 patients, and 36 hospitals—sought to gain new customers, close care gaps, and revive its declining service line revenue across multiple practices. The health network lost 14% of its revenue in one quarter due to growing competition in the region and needed to take action quickly.
Read this Case Study to learn about:
Curating patient-specific data for clinical as well as attitudinal segmentation to achieve a 23% improvement in customer ratings.
Designing campaigns around individual patient journeys to achieve a 33% boost in patient appointments.
Executing omnichannel outreach tailored to individual patient preferences.
Tying campaigns to downstream encounters and revenue, to measure true campaign ROI.
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