Marketing

Transform Healthcare Marketing into Consumer Growth.

Enable your marketing team to deploy coordinated campaigns that drive patient acquisition and loyalty. Our platform helps marketers improve engagement while maximizing ROI.

Empowering healthcare marketers to run targeted campaigns

Drive patient acquisition

Drive higher conversion rates with AI-powered propensity scoring that identifies and targets the right audiences with personalized messaging at every consumer touchpoint.

Prove marketing impact

Get real-time visibility into campaign performance across channels, service lines, and locations to maximize marketing spend and patient acquisition.

Accelerate service line growth

Grow strategic service lines by identifying and engaging high-value consumers with targeted campaigns that combine clinical, demographic, and behavioral data.

Make Data-Driven Decisions with Unified Consumer Data

Consumer data platform

Propensity Scoring

Campaign Management

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Consumer data platform

Make Data-Driven Decisions with Unified Consumer Data

Gain a comprehensive view of your target audiences to identify opportunities, optimize campaigns, and drive service line growth. Our analytics engine processes data from multiple sources to provide actionable marketing insights.

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Propensity Scoring

Predict Consumer Behavior to Target the Right Audiences

Use AI to identify high-value prospects, predict consumer needs, and prioritize outreach efforts to maximize campaign impact and ROI.

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Campaign Management

Execute Omnichannel Campaigns that Convert

Improve conversion rates and patient acquisition by delivering personalized, compliant messaging across email, SMS, digital advertising, and more.

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Healthcare CRM

Build Lasting Patient Relationships

Empower your team with AI-assisted workflows, automated journey mapping, and engagement tools to nurture leads and strengthen patient loyalty.

All Powered by the Consumer Data Platform

Integrate

Raw data is received from source systems & stored in a data lake.
‍

3X

more accurate than off-the-shelf AI

Harmonize

Data is parsed & codified, then stored in a simple data structure.
‍

3X

more accurate than off-the-shelf AI

Unify

3X

more accurate than off-the-shelf AI

Patient & provider information are aggregated into a single record.

Process

Intelligent algorithms enrich the data with quality measures, gaps in care, & more.

3X

more accurate than off-the-shelf AI

Analyze

Data is denormalized into a structure optimized for analytics, insights, & workflows.

3X

more accurate than off-the-shelf AI

Integrate

Raw data is received from source systems and stored in the lake before any processing and interpretation. Your original data is always available to diagnose any issues and enable reprocessing as issues are resolved.

Integrating data in 16 states for

2800

data elements supported

Unify

Patient and provider information are aggregated into a single record containing multiple sources of information through Master Data Management functionality, including an Enterprise Master Patient Index, and data curation to remove redundancies. The data at this level is leveraged for application functionality and downstream processing.

Unifying records at

54M

patient records unified

Harmonize

The raw data is parsed and codified, then stored in a simple and clean data structure without complex relational features. The data at this level is typed and coded to the UDM’s ontology and ready to be processed into the downstream structures, which are leveraged for applications and analytics.

Harmonizing clinical and claims data at

6000

data quality rules applied

Process

Intelligent algorithms enrich the data the previous stage with deep insights. Out of the box, this includes each patient’s disposition toward quality measures (numerator, denominator, exclusions), risk and social vulnerability profiles, gaps in care, engagement data, next best actions, and more.

Improving documentation accuracy at

10%

improvement in quality gap closure

Analyze

Analytics summarize and denormalize the data from Unify and Process stages into a multidimensional data cube structure optimized for analytics, AI, workflows, and additional data visualization use-cases.

Bringing analytics and AI to

22%

reduction in readmission rates

Marketing teams recognize ROI with Innovaccer

30%

Increase in patient engagement

24

Seconds saved per call with contact center at Franciscan

“With Cured, we create patient-centered experiences that enhance lives and improve outcomes.”

Manny Rodriguez

Chief Marketing, Experience,
and Customer Officer at UC Health

integrations

Unlocking your EHR’s full potential

We integrate seamlessly with your EHR(s) to create a system-wide strategy. That's why the largest customers of Epic, Oracle Cerner, and MEDITECH choose Innovaccer.

whitepaper

Innovaccer’s Data Activation Platform: What Makes it the Best in KLAS Data and Analytics Platform

whitepaper

Five Reasons Why the Modern Payer Needs a Data Activation Platform

Experience Innovaccer’s Healthcare Experience Suite.