PRPENSITY SCORING

Identify and Engage the Right Patients at the Right Time

Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage. Innovaccer helps patient access, marketing, and experience teams to improve campaign performance while driving better health outcomes.

Predict Who Will Convert,
Before They Do

Use machine learning to identify and engage the patients most likely to benefit from your services, improving both outcomes and ROI.
Drive Patient
Acquisition
Convert more prospects into patients using ML models that analyze clinical, demographic, and engagement data to identify those most likely to engage with specific service lines.
Boost Patient
Satisfaction
Build trust through relevant outreach by ensuring content reaches patients who need it most. Smart targeting reduces unsubscribes and improves patient satisfaction.
Prove
Marketing ROI
Track engagement to encounters and demonstrate clear revenue impact by connecting campaign performance to scheduled appointments and patient visits.
For value-based care

Empower care managers with AI-driven insights and automation

OUR CUSTOMERS

Leading Organizations Drive Growth with Propensity Scoring

"With Cured, we create patient-centered experiences that enhance lives and improve outcomes.”
Manny Rodriguez
Chief Marketing, Experience, and Customer Officer at UC Health
24

Seconds saved per call with contact center at Franciscan

30%

Increase in patient volumes

All Powered by the
Consumer Data Platform

Power your healthcare marketing with Innovaccer's Consumer Data Platform. CDP unifies data from hundreds of sources across your network to create a single source of truth for personalized patient engagement.
Integrate
Raw data is received from source systems & stored in a data lake.
3X
more accurate than off-the-shelf AI
Harmonize
Data is parsed & codified, then stored in a simple data structure.
3X
more accurate than off-the-shelf AI
Unify
3X
more accurate than off-the-shelf AI
Patient & provider information are aggregated into a single record.
Process
Intelligent algorithms enrich the data with quality measures, gaps in care, & more.
3X
more accurate than off-the-shelf AI
Analyze
Data is denormalized into a structure  for analytics & AI.

3X
more accurate than off-the-shelf AI
Integrate

Raw data is received from source systems and stored in the lake before any processing and
interpretation. Your original data is always available to diagnose any issues and enable reprocessing as issues are resolved.

2800
data elements supported
Unify

Patient and provider information are aggregated into a single record containing multiple sources of information through Master Data Management functionality, including an Enterprise Master Patient Index, and data curation to remove redundancies. The data at this level is leveraged for application functionality and downstream processing.

54M
patient records unified
Harmonize

The raw data is parsed and codified, then stored in a simple and clean data structure without complex relational features. The data at this level is typed and coded to the UDM’s ontology and ready to be processed into the downstream structures, which are leveraged for applications and analytics.

6000
data quality rules applied
Process

Intelligent algorithms enrich the data the previous stage with deep insights. Out of the box, this includes each patient’s disposition toward quality measures (numerator, denominator, exclusions), risk and social vulnerability profiles, gaps in care, engagement data, next best actions, and more.

10%
improvement in quality gap closure
Analyze

Analytics summarize and denormalize the data from Unify and Process stages into a multidimensional data cube structure optimized for analytics, AI, workflows, and additional data visualization use-cases.

22%
reduction in readmission rates

Browse the Healthcare Experience portfolio

Consumer Data Platform

Grow market share with a healthcare-specific consumer data platform that puts people at the center.

Network Management

Grow referrals across your organization, gain market share, and nurture your provider network.

Access Center

Maximize productivity, delight consumers, and resolve cases faster by bringing healthcare AI to your call center agents fingertips.

CRM

Enhance consumer interactions with a centralized hub for consumer information and AI-powered insights to improve satisfaction at every touchpoint.

Omnichannel Communications

Unify consumer data, automate the consumer journeys, and personalize outreach across channels to boost patient engagement and acquisition rates.
whitepaper

Transform healthcare experience in weeks, not years.