Consumer Data Platform

CONSUMER DATA PLATFORM

Deliver Intelligent Experiences with CDP

Grow market share with a healthcare-specific consumer data platform that puts people at the center.

Great consumer experiences require better data

Consumers interact with your healthcare organization across your website, emails, patient portals, and other channels before and after receiving care. CDP combines this engagement data with clinical data and other data sources to give you a single view of the consumer journey to deliver deeply personalized experiences.

Integrate

Raw data is received from source systems & stored in a data lake.
‍

3X

more accurate than off-the-shelf AI

Harmonize

Data is parsed & codified, then stored in a simple data structure.

3X

more accurate than off-the-shelf AI

Unify

3X

more accurate than off-the-shelf AI

Patient & provider information are aggregated into a single record.

Process

Intelligent algorithms enrich the data with quality measures, gaps in care, & more.

3X

more accurate than off-the-shelf AI

Analyze

Data is denormalized into a structure for analytics & AI.

3X

more accurate than off-the-shelf AI

Integrate

Raw data is received from source systems and stored in the lake before any processing and interpretation. Your original data is always available to diagnose any issues and enable reprocessing as issues are resolved.

Integrating data in 16 states for

2800

data elements supported

Unify

Patient and provider information are aggregated into a single record containing multiple sources of information through Master Data Management functionality, including an Enterprise Master Patient Index, and data curation to remove redundancies. The data at this level is leveraged for application functionality and downstream processing.

Unifying records at

54M

patient records unified

Harmonize

The raw data is parsed and codified, then stored in a simple and clean data structure without complex relational features. The data at this level is typed and coded to the UDM’s ontology and ready to be processed into the downstream structures, which are leveraged for applications and analytics.

Harmonizing clinical and claims data at

6000

data quality rules applied

Process

Intelligent algorithms enrich the data the previous stage with deep insights. Out of the box, this includes each patient’s disposition toward quality measures (numerator, denominator, exclusions), risk and social vulnerability profiles, gaps in care, engagement data, next best actions, and more.

Improving documentation accuracy at

10%

improvement in quality gap closure

Analyze

Analytics summarize and denormalize the data from Unify and Process stages into a multidimensional data cube structure optimized for analytics, AI, workflows, and additional data visualization use-cases.

Bringing analytics and AI to

22%

reduction in readmission rates

Advanced Segmentation

Build targeted patient cohorts for personalized outreach, care management, and marketing campaigns.ide of a div block.

Actionable Insights

Generate real-time insights to drive proactive interventions and improve clinical and financial outcomes.

Unified Patient View

Create a comprehensive 360-degree view of each patient by integrating data from EMRs, claims, labs, third party Experian data, and more.

Protecting Data``

Generate real-time insights to drive proactive interventions and improve clinical and financial outcomes.

AI-Powered Intelligence

Leverage Sara AI to predict a consumer’s propensity to consume care, surface next best actions, and more.

Cohort Builder

The AI-driven Cohort Builder offers a user-friendly interface and out-of-the-box cohorts for common conditions, streamlining population health management.

Driving network growth at Franciscan

54%

decrease in call abandonment at midwest health system

1.8x

increase in appointment scheduling at

1,000

appointments scheduled after the first send at

99%

case resolution rate at VCU Health

1M

patient interactions in 30 days at VCU Health

appointment scheduling rate at VCU Health

45%

Browse the Healthcare Experience portfolio

Network Management

Grow referrals across your organization, gain market share, and nurture your provider network with rich, personalized content.

Omnichannel Communications

Unify consumer data, automate the consumer journeys, and personalize outreach across channels to boost patient engagement and acquisition rates.

Propensity Scoring

Transform patient outreach with AI-powered propensity scoring that predicts likelihood to engage, improving campaign performance while driving better health outcomes.

Access Center

Maximize productivity, delight consumers, and resolve cases faster by bringing healthcare AI to your call center agents fingertips.

CRM

Enhance consumer interactions with a centralized hub for consumer information and AI-powered insights to improve satisfaction at every touchpoint.

Learn how to unlock the full potential of your healthcare data

BLOG

UCHealth drives retention and loyalty with lapsed care engagement

BLOG

Five Reasons Why the Modern Payer Needs a Data Activation Platform

Transform patient experience in weeks, not years.