Past innovations in IT might pale in comparison to the global impact of AI—but only if vertical industries—like healthcare—define and deliver on the jobs to be done

Customer relationship management (CRM) plays a vital role in businesses across many industries and is constantly evolving to let users better it with their business goals. Artificial intelligence (AI) has emerged as a game changer that can revolutionize CRM strategies and help marketers, health experts, and care managers more effectively engage patients.

Succeeding in value-based care (VBC) requires more than just signing contracts. It requires a comprehensive approach that includes network optimization to help healthcare organizations provide efficient care, improve the patient experience, and ensure cost effectiveness.

Imagine a world where 100,000 lives are saved annually by simply adhering to clinical preventive care guidelines. This isn't a futuristic ideal; it's a possibility articulated by the Centers for Disease Control (CDC). Yet, our healthcare reality is riddled with gaps: patients without timely treatment, missed diagnoses during critical early stages, and clinical guidelines that often remain unheeded. When cancer treatment is delayed even by a month, the risk of mortality can rise between 6 to 13%, a peril that escalates with each ticking second, as per research published by the British Medical Journal.

The advancements and research in big data and AI have led healthcare to increasingly adopt machine learning and predictive algorithms in their workflows. This field offers numerous opportunities for data scientists to explore ideas, conduct experiments, and develop new knowledge and models.

The AI buzz isn’t over yet—and it’s probably here to stay! Innovaccer had its “AI moment” and took the industry by storm at its most significant launch of the year. At the company’s first annual virtual Innovation Keynote, the energy was palpable, the audience comments were flowing, and the reporter’s notebooks were buzzing as the company unveiled its new suite of innovative AI solutions, ”Sara for Healthcare.”

Accelerating Decision-Making with Data-Driven Insights On Demand

Healthcare consumers are increasingly using digital tools to make informed choices about their care. Hospitals, health systems, and other providers must adapt and embrace data-driven marketing strategies to stand out in the marketplace. Yet, that is easier said than done because it requires identifying effective business approaches and optimizing service lines to enhance patient engagement and outcomes.

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In a recent article featured in the ACHE’s Healthcare Executive, Innovaccer’s Chief Population Health Officer Brian Silverstein, MD, delves into the profound impact of digital transformation on the healthcare landscape, exploring the possibilities, challenges, and innovative solutions that are shaping the industry.