How Gravity × Longitude Rx Will Redefine Data-Driven Healthcare

When Maria, a 54-year-old breast cancer patient, began her third line of therapy, her oncologist and pharmacist had only fragments of her story. Her clinical notes lived in one EHR, her genomic data in another, and her specialty pharmacy records were siloed elsewhere. Every change in medication meant days of coordination, manual calls, and duplicate entries.

Despite everyone’s best efforts, Maria missed two doses during a therapy switch, not because of a lack of care, but because the data wasn’t talking to each other.

Now imagine if those systems had been connected, if her care team could have seen, in real time, her therapy progress, refill adherence, and biomarker results. That’s exactly the kind of transformation Innovaccer’s Gravity platform and Longitude Rx are enabling - bringing healthcare analytics to a point where every data point can directly inform care, instantly.

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What Is Data-Driven Healthcare and Why It Matters

Data-driven healthcare refers to the conversion of clinical, operational, and financial data into actionable intelligence that improves outcomes and efficiencies. The intent of data-driven healthcare is to turn each point of interaction, from diagnosis to pharmacy refill, into a source of learning and optimization. A data-driven approach enables a care team to advance clinical care and identify a high-risk patient before a readmission, a pharmacy to anticipate challenges for adherence, and an executive the ability to measure value-based performance in real time.

However, today, even with all the digital transformation goals, the healthcare industry is still plagued by deep data silos, and organizations are mostly still functioning in the same fractured environment. EHRs, payer databases, and pharmacy data systems are still functionally separate; therefore, a complete (360-degree) view of the patient, or enterprise organization, is not possible. AI tools are stuck as isolated point solutions with little or no interoperability. This isolates decision making and potentially drives up costs, and leads to suboptimal care experiences. 

Lack of patient data integration is a huge barrier to proactive, coordinated care. Adding more AI in data tools without addressing the underlying data infrastructure will just result in more vendors, more integration costs, and more complexity.

The healthcare market does not need better analytics; it needs an intelligence layer that unifies data, workflows, and AI.

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Introducing Gravity × Longitude Rx: The Foundation of Connected, Intelligent Healthcare

The partnership between Innovaccer’s Gravity and Longitude Rx represents a new model for how data-driven healthcare can and should work.

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Gravity: The Intelligence Layer for Healthcare

Gravity is a purpose-built healthcare data platform that unifies every layer of enterprise intelligence: from clinical and operational systems to payer and pharmacy data. It enables enterprise AI transformation in three ways: unifies data across disparate sources into a single, longitudinal patient and enterprise view; connects systems and point solutions through a modern, interoperable architecture, and accelerates AI and analytics with pre-built workflows, copilots, and domain-specific agents.

Unlike horizontal platforms, Gravity brings built-in healthcare context - clinical ontologies, quality metrics, and regulatory frameworks - that ensure faster, safer implementation. Gravity also has capabilities to perform predictive analytics in healthcare.

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Longitude Rx: Transforming Health System Specialty Pharmacy

Longitude Rx is a next-generation specialty pharmacy organization designed specifically for health systems, by health systems. Longitude Rx provides health systems with the tools necessary to manage complex therapies, enhance patient access, and retain the value of the pharmacy internally. Longitude Rx facilitates prescription capture, prior authorization, adherence programs, and optimized 340B operations while creating real-time connections between EMRs, payers, and pharmacies.

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How Gravity × Longitude Rx Redefine Data-Driven Healthcare Workflows

By integrating with Gravity, Longitude Rx gains the enterprise data foundation and AI-driven intelligence needed to scale its mission: transforming pharmacy into a connected, predictive, and proactive engine for patient care. This helps Gravity and Longitude Rx redefine data-driven healthcare workflows through:

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Unified Patient Data Layer for Real-World Intelligence

Gravity performs EHR data integration along with claims, lab, and pharmacy system data into one contextualized patient record. For Longitude Rx, Gravity brings the advantage that every pharmacist, clinician, and care manager has visibility into the entirety of the care journey, from diagnosis to outcomes of therapy, all in one shared view. This unified data layer not only drives efficiencies in operations but also supports the generation of real world evidence, allowing health systems to better understand the effectiveness of therapies (real world effectiveness) and outcomes for patients while allowing them to analyze populations.

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Predictive Analytics for Proactive Care Decisions

With Gravity's AI and predictive models, Longitude Rx can find patients at greatest risk for non-adherence, financial barriers, or therapy complications. Instead of waiting for patients to miss doses or have delays in their refills, care teams can use Gravity's predictive AI to act even earlier through automating reminders, connecting the patient with a pharmacist for a follow up, or modifying therapy ahead of problems. Healthcare is transitioning from reactive treatments to predictive intervention using data.

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Seamless Interoperability and API-Driven Data Exchange

Gravity provides healthcare interoperability at scale through modern APIs and data exchange frameworks that connect EHRs, payer systems, and pharmacies. That vision of healthcare interoperability eliminates manual data pulls and broken reporting; everyone from care teams to billing works from a single source of truth.

For Longitude Rx, all of this work results in automated workflows that decrease administrative burden, support 340B compliance, and improve reimbursement processes.

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Real-World Evidence (RWE) Generation at Scale

Gravity and Longitude Rx work together to turn various specialty pharmacy analytics into a powerful resource for research and performance. Through longitudinal patient data, organizations can learn which therapies produce the greatest outcomes, update formularies, and develop stronger partnerships with payers and manufacturers. Real-world intelligence of this nature creates value in the care process and nonetheless enables value-based contracts and ongoing quality improvement.

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Automating Insights into Action: AI That Drives Workflow Change

In healthcare data, AI is only valuable when it turns into action. Within Longitude Rx workflows, Gravity's pre-built AI agents and AI copilots automate numerous processes, including authorization, tracking reimbursements, and contacting patients. In order to increase productivity, reduce fatigue, and improve patient access, AI provides contextual recommendations and judgments inside current workflows rather than asking teams to interpret reports.

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The Impact: From Fragmented Insights to Intelligent Action

By bringing together Gravity’s enterprise intelligence with Longitude Rx’s operational insights, healthcare systems can transition their insights from a siloed environment toward aligned action in multiple ways, such as: 

• More rapid, automated workflows that minimize administrative hassle.
• More patient access and adherence to high-cost therapies.
• More compliance with 340B programs and pharmacy sustainability.
• More collaboration between payers and manufacturers.
• More actionable predictive insights to enable predictive care.

Gravity and Longitude Rx can collectively demonstrate that the road to intelligent healthcare is not about adding more tools, it’s about unifying the tools that matter.

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Implementation Playbook: How Organizations Can Leverage Gravity × Longitude Rx

Health systems can begin their data-driven journey with a single high-impact use case in specialty pharmacy, where Longitude Rx provides the operational foundation to manage complex therapies and improve performance. By deploying Gravity as the underlying healthcare data platform, organizations can achieve seamless EHR data integration, clinical data integration, and patient data integration, bringing all critical information into one connected ecosystem. This enables true healthcare interoperability and accelerates the use of AI in healthcare data to automate core pharmacy workflows - from prior authorization to adherence tracking and reimbursement management.

Once early wins are achieved in pharmacy operations, health systems can expand the intelligence layer of Gravity beyond Longitude Rx into a broader scope of operations related to care coordination, predictive risk modeling, and value-based contracting. This modularity - starting with a targeted pilot and moving into broader channels wide-scale across the enterprise - produces measurable outcomes and supports sustainable transformation leveraging advanced healthcare analytics and predictive analytics in healthcare.

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Future of Data-Driven Healthcare: AI + Real-Time Decision Intelligence

As the industry moves toward intelligent automation, real-time decision intelligence will become the defining advantage. Utilizing Gravity's architecture, a healthcare organization may build systems that are self-learning enough to use every action, every outcome, and every patient interaction as input into effective decision making.

The collaboration between Innovaccer and Longitude Rx establishes a new paradigm for healthcare intelligence that links data, context and action. Specialty pharmacy may be the first application, but this collaboration can impact care much more broadly. Health Systems using Gravity × Longitude Rx gain the integrations and AI-enabled intelligence to change not just pharmacy operations but the entire care continuum.