Patient CRM: The Digital Front Door to Efficient Patient Engagement
Patient CRM is a critical criterion for maintaining long-term relationships while viewing patients as people and emanating a vibe of personal care. Patient CRM has an important impact on the evolving healthcare ecosystem, wherein- building upon ongoing patient relationships can result in prolonged customer loyalty, convalescent goodwill, and enhanced market credibility. The potential can be leveraged by delivering value over price. Combining information on patient demographics, social profiles, behavioral data, medical and appointment history from disparate sources into one complete data set is key to successful relationship management.