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Patient CRM: The Digital Front Door to Efficient Patient Engagement
November 11, 2020
2 mins
Patient CRM is a critical criterion for maintaining long-term relationships while viewing patients as people and emanating a vibe of personal care. Patient CRM has an important impact on the evolving healthcare ecosystem, wherein- building upon ongoing patient relationships can result in prolonged customer loyalty, convalescent goodwill, and enhanced market credibility. The potential can be leveraged by delivering value over price. Combining information on patient demographics, social profiles, behavioral data, medical and appointment history from disparate sources into one complete data set is key to successful relationship management.
Blog
21st Century Cures Act and the Increasing Dependency on Real-World Data
November 6, 2020
4 mins
The 21st Century Act was launched primarily for facilitating the acceleration of cancer research, and extending precision medicine to all diseases through the Precision Medicine Initiative (PMI). The Cures Act supports the US Food and Drug Administration (FDA) to streamline the process for drug and medical device approvals, promote increased use of electronic health records, and advance the implementation of telehealth services. The Cures Act facilitates advancing the medical product development and speedy delivery of medical innovations for patients in need.
Blog
Leveraging Data to Create a Personalized Employee Benefits Strategy
November 4, 2020
2 mins
Employee benefits strategies are swiftly changing in response to the evolving needs of today’s workforce, and employers understand that they need to take a closer look at their benefit plans and ensure they align with the demands of constantly changing work environments.
Blog
Overcoming the Limitations of Clinical Trials with Real-World Patient Data
November 3, 2020
3 mins
Due to the use of newer and more sophisticated technologies, the cost associated with developing drugs is steadily rising. The trend of medication personalization is also growing, which means the investments that go into research have to be paid for by fewer individuals, further increasing the cost of drugs.
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