Patient CRM: The Digital Front Door to Efficient Patient Engagement

Sandeep Gupta
Wed 11 Nov 2020
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Patient CRM is a critical criterion for maintaining long-term relationships while viewing patients as people and emanating a vibe of personal care. Patient CRM has an important impact on the evolving healthcare ecosystem, wherein- building upon ongoing patient relationships can result in prolonged customer loyalty, convalescent goodwill, and enhanced market credibility. The potential can be leveraged by delivering value over price. Combining information on patient demographics, social profiles, behavioral data, medical and appointment history from disparate sources into one complete data set is key to successful relationship management.

Customer Loyalty is an inevitable aspect of patient relationship management, which refers to the repeated use of certain products or services by customers irrespective of the changes in business scenarios. It reorients the healthcare focus towards meeting patients’ needs while offering tangible benefits. An effective healthcare CRM solution becomes a centralized data source to manage patient information from different data streams, including communications, analytics, and other patient interactions. A patient CRM assists healthcare organizations in creating an actively engaging consumer base with healthcare professionals across the systems.

Benefits of Deploying a Healthcare CRM

  • Improved billing process – With a CRM system in place, you can improve your billing process tremendously. You can use the platform to collect and update payment details for future requirements.
  • Enhanced patient outreach program- The system can also enable you to segment your patients into distinct target groups and send marketing collaterals and relevant medical information. It facilitates communication with the patients between their visits, which in turn results in healthier outcomes. Sending appointment reminders to the patients or keeping them posted on general health and wellness issues can also be attained using the solution.
  • Automated workflow- The system automates all the workflows- such as patient referrals and prescriptions, which saves a lot of time and resources on the part of the providers, enabling them to provide their patients with better care delivery and increase patient loyalty.
  • Facilitates compliance requirements- A CRM system simplifies the process of safely storing patient records, keeping HIPAA and other compliance norms in mind. The vigilance can avoid penalties for unlawful data storage and negligent handling of patient information.
  • Better patient experience- To retain existing patients and attract new patients, it is important to provide care that satisfies their expectations. An effective CRM system helps improve communication between the patients and the staff by delivering appropriate medical information and reducing the waiting time for the patients, which further results in a positive patient experience.

A patient CRM acts as a medical records portal, patient tracking system, marketing platform, and workflow automation center tailored to fit the specific needs of healthcare organizations. This enables the providers to focus more on patients’ treatments, improved customer experience, and satisfaction.

To know more about how a systematic customer relationship management portal can facilitate enhanced care delivery workflow, get a demo.

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Sandeep Gupta
Patient CRM: The Digital Front Door to Efficient Patient Engagement

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