Members are at the core of any health plan. However, the aftermath of COVID-19 poses new challenges for payer organizations when it comes to member enrollment. Based on a recent analysis, it’s estimated that between March 1 and May 2, 2020, nearly 27 million Americans may have lost their job-based coverage. Experience suggests that a large proportion of these workers will potentially remain uninsured, even though nearly 80% are likely to be eligible for free or subsidized coverage. Therefore, it’s vital for health organizations and payers to work with the right partner to help boost member enrollment and provide high-quality member experiences. The Member Engagement solution on the Innovaccer Health Cloud can do just that.