VBCRM Part III: Keeping Patients Loyal and Engaged for Life in a Consumer-Driven Marketplace
Like any retailer, hospitals now need to adhere to the four commandments of consumerism: understanding their customers, meeting their needs, retaining them as customers, and expanding their customer base. But unlike any retailer, in the extraordinarily complex business of healthcare, that’s easier said than done. Here’s how to crack the code.
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