Healthcare is shifting to virtual, value-based care to address the needs of an increasingly aging and sicker population. There’s a need for more efficient population health and targeted individual intervention. This shift poses a challenge and an opportunity for pharmaceutical and medtech companies. The challenge is in figuring out how to meet the needs of organizations using value-based reimbursement models, while the opportunity is in taking the lead in building innovative solutions that help patients get the treatment they need faster and more efficiently.

CRM for healthcare providers is an industry-specific solution helping medical service providers store and manage patient information, improve service and engagement, enhance patient acquisition strategy, and automate marketing and sales processes while acting under healthcare security regulations.

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Like any retailer, hospitals now need to adhere to the four commandments of consumerism: understanding their customers, meeting their needs, retaining them as customers, and expanding their customer base. But unlike any retailer, in the extraordinarily complex business of healthcare, that’s easier said than done. Here’s how to crack the code.

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Navigating the healthcare system in the United States can be a daunting and overwhelming experience for payers and providers alike. With its multitude of players, plans, members, and regulations, it can feel like a maze with no clear way out. This complexity can be compared to a drive on the Judge Harry Pregerson Interchange in Los Angeles, the country’s largest and most intricate network of highways.

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Why should consumer marketing, patient engagement, care experiences, quality outcomes, marketing effectiveness, and financial performance remain separate factors within a healthcare organization? The answer: They shouldn’t.

30 days.